Dialed-In Writing that Speaks to Your Customers
Waterline Communications is a marketing communications and copywriting service focused exclusively on the recreational fishing industry. We deliver clean copy that speaks to your customers in a knowledgeable, authentic voice.
We understand that businesses and brands rooted in a passion for the outdoors are still businesses, ones that chase discretionary dollars in a highly competitive marketplace. Dialed-in writing that speaks to the passion of your customers can be a big edge.
More than 40 years of being in love with the sport of fishing in its many forms means you won’t waste time explaining your product and market to a generalist, then crossing your fingers. We get it, down to the last fishy detail — we’ve ridden in untold bass boats and drift boats; we know our crankbaits from our Clouser Minnows, our bluegills from our bluefins.
Selected Excerpts
“FISHING’S REAL GIFT is to immerse you in nature as a participant, not as a passive observer. Even though the vast majority of fly fishermen practice catch-and-release, to be successful you have to develop a hunter’s mindset, know something about insect hatches and the daily rounds of the fish you’re chasing, how they’re affected by weather and stream hydrology, not to mention the technical skills of concealment, fly selection, and casting. It’s all-absorbing. The non-fisher marvels at the boredom tolerance of the average angler; the angler can’t believe eight hours could pass so quickly.”
read more →
“SURROUNDED BY ROUGH cattle country and hemmed in by low mountain ranges, El Salto lake is a deep, clear 26,000-acre reservoir that drowned a valley and its farming community in the mid-80’s. In the spring when the lake is typically well below full draw, the ghosts of its past still poke out of the waters: hopeful anglers fish among the bone-white limbs of partly submerged trees or cast their lures alongside the tops of gravestones, cattle corrals, and chimneys. As dramatic as the setting is, though, what really makes El Salto a destination for anglers worldwide is its remarkable ability to produce numbers of specimen-sized bass.”
read more →
“MILLIONS OF DOLLARS have been offered in bounty, fortunes and reputations have been made and ruined, one unlucky fisherman even ended up in jail, but the story of the most coveted and controversial fishing record in the world begins with a single thunderclap. That thunderclap decided for 20-year old George Washington Perry that he wouldn’t be plowing that morning on his family’s subsistence farm in the backwoods of Georgia. Instead, he and fishing partner Jack Page would take the day off for a little hard-earned recreation.”
read more →
Call Us For...
Copywriting & Articles
Product & Packaging Descriptions
Brochures & Catalogs
Press Releases
Website & Social Media Content
Custom Projects
“Timely and unique! Haven’t seen anything quite like Fishing Online: 1,000 Best Web Sites. It’s bound to serve as a valuable resource for anglers around the world.”
“Just to let you know, your wonderful article is going to be in the next edition of Catch Cult. It’s a marvelous piece and I think our readers will love it!”
“[Your article] was a wonderfully-written and entertaining piece, Craig — one of the best I have read in many years.”
